Title a stranger can shop from

5/10 partial

The title is 18 characters. Aim for at least 25 so the product and one attribute both fit.

25 to 150 characters, not a placeholder, not a SKU, not all caps, and not the same word three times.

Description long enough to match a question

5/8 partial

The description is 90 characters. Write at least 150 so a material, a use, and a care note can all fit.

At least 150 characters of plain text, and no more than 5,000.

Description names facts, not slogans

0/7 fail

The description does not name a material, color, measurement, or care instruction. Praise like premium or best does not give an agent a filter.

At least two of: a number or measurement, a material, a color, or a care instruction.

Specific product type

5/5 pass

Product type is "Earrings".

A merchant product type that says what the item is, not Product or Misc.

Standard taxonomy leaf

3/10 partial

The category is only "Apparel & Accessories". That is the top of the tree. Pick a leaf, such as Apparel & Accessories > Clothing > Clothing Tops > Shirts.

A Shopify Standard Product Taxonomy category at least three levels deep.

Real vendor or brand

0/5 fail

"N/A" is a placeholder. Google asks you not to send N/A, Generic, or No brand. Use the real brand, or leave the field empty if there is none.

Vendor is filled in and is not a placeholder such as N/A, Generic, or No brand.

Valid barcode on every variant

10/10 pass

The variant has a barcode with a valid check digit.

Each variant has a GTIN-8, UPC-A, EAN-13, GTIN-14, or ISBN-10 with a valid check digit.

SKU on every variant

4/4 pass

Every variant has a SKU.

Every variant has a SKU so channels can tell options apart.

Option names shoppers actually say

6/6 pass

This is a single-variant product, so option names are not holding it back.

Option names are words like Size and Color. Abbreviations and blank values fail.

Enough images, large enough

5/6 partial

Two images. Add a third so the listing is not a single angle plus one crop.

At least three images. When dimensions are known, each side should be at least 500 pixels.

Distinct alt text

0/6 fail

Alt text is missing or a placeholder such as image or product photo. A model looking at the photo then has no words to trust.

Every image has its own alt text, and none of them are placeholders like 'image' or 'product photo'.

SEO title

2/4 partial

The SEO title is only 4 characters.

Present, and about 15 to 70 characters so a search result does not cut it off.

SEO description

2/4 partial

The SEO description is only 4 characters. Aim for 50 to 160.

Present, and about 50 to 160 characters.

Structured attributes

0/6 fail

No attribute metafields are filled in. Material, size, care, and the other facts shoppers filter on need their own fields. A sentence in the description is not a field an agent can query.

At least two attribute metafields, such as material, size, care, color, fit, or ingredients.

Price an agent can quote

1/5 partial

A compare-at price is not higher than the selling price, so the discount reads as a data error.

Every variant has a price above zero. A compare-at price, when set, is higher than the price.

Status and availability